The Armory Agency Blog
The latest and greatest from the Armory
SEMA #DirtDriftDayum Video Production Campaign
Yea, you could say it’s kinda a big deal… Each year, the Automotive industry descends upon Las Vegas in the days leading up to Halloween for what is indisputably regarded as the largest, hottest international car show on the planet: SEMA. New Model Year vehicle...
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Amazon’s New Shoppable Social Platform #Spark is on Fire
What does grocery retail, same-day drone deliveries and Social Commerce have in common? Two words: Jeff Bezos. And he’s hell-bent on becoming the leading authority across all three verticals. Read on to get the lowdown about Amazon Spark; Bezos’ new shoppable...
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Facebook Ad Inventory is Maxed Out. Will Your Advertising Prices Go Up?
The problem. Facebook has run out of ad inventory. The Social Media powerhouse has found itself in an interesting predicament as native ad unit inventory in Facebook’s prized News Feed (aka prime real estate in the Social space) is maxed out.
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8 Ways To Improve Facebook Reach
With a Facebook fanbase of over 70M+, you’d think McDonald's would have a lively Facebook presence. Yesterday they posted a quick lifestyle video to their timeline. Care to guess how many newsfeed engagements they saw from that post? Well, as of this writing, 693....
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Kill Your Facebook Ad Campaign If…
I get it. You dive into the metrics on your latest Facebook ad campaign and you're overwhelmed by data points. You simply want to find out why the ad isn't performing to your satisfaction. Let me help you...look immediately at your 'Relevance Score.' Think of...
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