THE ARMORY + TORC

When we heard we won the bid to produce and shoot TV programming featuring 900HP race trucks that jump 200 feet through the air while racing at speeds over 100MPH, we grabbed our cameras and hit road as fast as the trucks themselves

Broadcast Video Production Trailer: TORC
Social Media & Web Development: TORC

REBRANDING TORC

TORC: the Nation’s premiere Off Road Truck Racing series came to The Armory seeking a brand overhaul. Every touchpoint was refreshed with a heavy focus on mobile, social media, digital and content. The result of these efforts was seen via an exponential increase in event attendance, TV viewership, social media conversation volume and content consumption.

Social Media Campaigns: TORC
Broadcast Video Production: TORC & Discovery

TORC + DISCOVERY

TV PRODUCTION FOR BROADCAST

HIGH INTENSITY TV

The Armory delivered dozens of 30min, 60min and 90min shows to Fox Sports, NBC Sports, Velocity and Discovery. From HD Production Trucks to Reality TV production crews of 50 or more, The Armory produced hundreds of hours of television programming for TORC.

Broadcast Video Production: NBC Sports
Broadcast Video Production: Discovery Channel
Broadcast Video Production: Fox Sports

HIGH INTENSITY TV

The Armory delivered dozens of 30min, 60min and 90min shows to Fox Sports, NBC Sports, Velocity and Discovery. From HD Production Trucks to Reality TV production crews of 50 or more, The Armory produced hundreds of hours of television programming for TORC.

Broadcast Video Production: NBC Sports
Broadcast Video Production: Discovery Channel
Broadcast Video Production: Fox Sports
Broadcast Video Production: TORC The Off-Road Championship

TORC + DISCOVERY

TV PRODUCTION FOR BROADCAST

Television Commercial: GoPro

GO PRO & TORC

GO PRO SPOT FOR TORC

CREATING THE EVENT

Producing events for crowds as large as 50,000 creates checklists a mile long. The Armory handled complete event production handling every facet including design, promotion, media, ticketing, security, licensing, catering, hospitality, pyrotechnics, and overall show management.