THE ARMORY + MOPAR
Mopar was looking for an experiential way to tell their iconic brand story at one of the largest trade show conventions in the US.
Enter Mopar Alley. A brainchild of The Armory’s founder, BJ Birtwell, a half dome structure the length of a football field was created to temporarily connect one major convention hall to the other. Within it, show attendees could experience the sights and sounds of Mopar from it’s origins in 1937 all the way to present day. The activation was filled with some of the world’s most cherished cars, along with intra-events including celebrity autograph signings and racer interviews. Overall, hundreds of thousands of consumers experienced Mopar in a way they’ll never forget.
Mopar, the original equipment manufacturer for Fiat Chrysler Automobile Group wanted a social media contest that was part scavenger hunt and car rally, all driven through social media. Enter Mo-Venture. 10 Contestants, 6 Days, 1000 miles, 1 winner.
MOPAR VIDEO PRODUCTION
Documented via our onsite video and editing team, we packed our team van full of elite shooters and editors and turned around same-day edits to keep fans engaged across multiple social media channels. The journey was intense. It was epic. So, how did our social media creation stack up against the competition? Well, let’s just say it was no contest.