THE ARMORY + TEXTRON
Textron, a $14 Billion multi-industry company recognized for powerful brands like Cessna and Bell Helicopter needed a Social Media Agency & Events company to drive fandom for two of their other brands, Arctic Cat and Textron Off Road.
See some of our work here and click to watch the video below.
![Textron Social Media Campaign Management Social Media Campaign Management: Textron](https://thearmoryagency.com/wp-content/uploads/2017/06/Textron-Computer.png)
![Stampede to Vegas Social Campaign Social Campaign: Stampede to Vegas](https://thearmoryagency.com/wp-content/uploads/2017/06/Textron-Social-Media-Computer.png)
STEPPING UP SOCIAL
The Armory completely overhauled the social media strategy and focused on engagement and campaigns that produced conversion results which were 10X above their digital advertising.
![Stampede Ride & Drive Tour Event Production Event Production: Stampede Ride & Drive Tour](https://thearmoryagency.com/wp-content/uploads/2017/06/Textron-Tour-logo.png)
EXPERIENCE THE RIDE
Going on Year 2, the Textron Ride & Drive Tour is a complete reinvention of a demo ride experience that not only puts thousands of ‘butts in seats’ but also produces real-time content in the remotest of locations using our Satellite system. More importantly, our Registration system follows customers throughout the display and re-classifies a guest as a hot lead based on their engagement with the brand.