THE ARMORY + DODGE
Dodge was in the process of launching 5 brand new vehicles that needed a blend of both lifestyle content and technical product information. The goal was to generate a substantial library of compelling video content that would engage the user on dodge.com, but also leveraged for search traffic and video advertising to drive users further down the sales funnel. Well, who better to tell that story than a few celebrities and the vehicle engineers responsible for making the cars in the first place? Exactly.
DODGE CHARGER SPOT
PAUL TRACY TAKES A TEST DRIVE
DODGE VIDEO PRODUCTION
The Armory hit the road shooting in 5 states across 14 days which included the Salt Flats of Nevada to the Wasatch Mountains of Salt Lake City. We shut down the strip on a Friday night in Las Vegas and still had time to rig a Fisher Light for a studio shoot back in Los Angeles where Dodge’s elite engineers told their stories about the technology behind each vehicle. We managed celebrities, kept them on script, and stayed on budget. Over the course of the shoot and post production process, our teams were in cruise-control, creating over 50 videos that translated into over 2.5 hours of premium, edited content—and millions of video views for Dodge.